Back in 2015, TOI reported about startups like Mokshshil and Kashimoksha.com, companies that tried to provide funeral services online. Cardiff-based Kim Bird is attempting to bring transparency to the famously opaque -and expensive -funeral business with her company About the Funeral, founded in 2012. He believes he is also making the process easier," reports Jon Card at The Guardian.Across the Atlantic, startups dealing with death are taking off as well. With 2.6 billion people dying annually in the US, it is a big business, after all, and startups want their share. As baby boomers become more comfortable shopping online, these startups are finding a highly engaged audience.

Source: Economic Times January 15, 2017 06:46 UTC