Startups See Lucrative Niche in Plus-Size Clothing - News Summed Up

Startups See Lucrative Niche in Plus-Size Clothing


In some cases, they’re acting as middlemen for other companies that make plus-size clothing. Perhaps the most daunting: Big brands have recently started to devote more resources to the plus-size market. Michael Kors and Comme des Garcons have expanded their high-fashion lines into plus size, and H&M and Target have begun designing specific collections for plus-size women. “But they tend to change slowly.”Another issue that small fashion retailers must face: Plus-size clothing can cost more to make, because overseas factories are often not set up to make it. “There are way fewer options than there are for plus-size women,” Ms. Eves says.


Source: Wall Street Journal November 27, 2017 03:11 UTC



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