Four years after President Trump surprised many Americans by outperforming polls in battleground states, a cottage industry of political tech startups has sprung up to predict voter preferences ahead of the 2020 election. Companies offering online polling, social-media content analysis and surveys of mobile application users are pitching themselves as cheaper, faster and more detailed alternatives to telephone polls and focus groups. Their rise comes after the polling industry took a reputational hit following the 2016 election,...

Source: Wall Street Journal September 10, 2020 11:03 UTC