Meet Alex Sherman, the CEO and co-founder of Spotfront, Inc., a NYC-based company that has built PromoteIQ, the first automated vendor marketing platform for e-commerce retailers. I connected with Alex Sherman to talk about marketing, e-commerce and startup lessons. Alex Sherman: Spotfront is the first automated vendor marketing platform for e-commerce retailers. Sherman: E-commerce tends to be a low margin business (<5% on average), whereas revenue from vendor-funded marketing is usually closer to 75%. Sherman: My co-founder Peter and I joined an ad-tech startup called MediaMath as early product/engineering employees.

Source: Forbes November 21, 2017 14:03 UTC