Unwavered by the pandemic induced recession, the Publicis Groupe franchise has ramped up its internal promotions to improve diversity and inclusion. KARACHI: Starcom Pakistan has appointed Benish Irshad as a chief operating officer (COO). A spokesperson for Starcom Pakistan told Profit that 31 per cent of the media agencies’ 167 total employees are women. With the exception of a client-side stint with Lotte Kolson, Salim has been a part of Publicis Groupe since 2014. In 2020, her work for Dawlance and EFU campaigns resulted in winning two gold Effies for Starcom Pakistan.

Source: Pakistan Today October 29, 2020 11:48 UTC