Seattle (CNN Business) For years, Starbucks has invested in making sure its stores are seen as a third place for people to spend time, following home and work. The company said on Wednesday that it will modernize its stores to focus on "convenience, comfort and connection," starting this summer in New York City. Plus, by rolling out different formats, Starbucks may help prevent store cannibalization, when one location takes clients from another nearby. As part of the modernization, Starbucks is thinking about the full "portfolio" of stores in the neighborhoods it serves, CEO Kevin Johnson told CNN Business. For example, in an area with 20 stores, Johnson said Starbucks is thinking critically about how many should have drive-thrus, how many should be designed for mobile ordering, and how many should be full cafes.
Source: CNN March 20, 2019 23:48 UTC