Starbucks faces backlash over CEO's vow to hire thousands of refugees - News Summed Up

Starbucks faces backlash over CEO's vow to hire thousands of refugees


Starbucks Corp.'s vow to hire thousands of refugees after President Donald Trump's first executive order that temporarily banned travel from seven mostly-Muslim nations appears to be hurting customer sentiment of the coffee chain. Starbucks Buzz score fell to four from 12 during that time. "That would indicate the announcement has had a negative impact on Starbucks, and might indicate a negative impact on sales in the near term," he said. Representatives from Starbucks and Dunkin' Donuts declined to comment on the surveys and the boycott's impact on sales. The consumer sentiment data comes at a sensitive time for Starbucks, which reported an accelerated decline in traffic to established U.S. restaurants during the latest quarter.


Source: CBC News March 10, 2017 19:30 UTC



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