Starbucks executives are no doubt relieved to see this cruelest month of April coming to an end. The first order of business, however, was addressing the racial profiling incident. Great companies learn from them.”Johnson also said that the incident has not adversely affected sales in Starbucks stores in Philadelphia or elsewhere. Starbucks CEO Johnson met with Robinson and Nelson and both he and Starbucks chairman Howard Schultz publicly apologized for the incident. Shares Still LanguishingThe racial profiling incident doesn’t appear to have affected Starbucks’s stock price, but shares have been treading water for the last two-and-a-half years, stubbornly sitting in a trading range between about $52 and about $64 since July 2015.

Source: Forbes April 27, 2018 01:53 UTC