Chief Operating Officer Roz Brewer told shareholders in Seattle that the app helps Starbucks target products to customers more effectively. Starbucks wants to open more than 5,000 stores in China by 2021. That would give Starbucks new email addresses for non-rewards members that Starbucks could target with promotions. Brewer said Starbucks aims to double food sales by 2021. Starbucks also plans to expand its line of caffeinated fruit juices, known as Starbucks Refreshers, and its nitro cold-brew drinks, among others.

Source: Wall Street Journal March 21, 2018 20:48 UTC