As opposed to, say, a bag of iceberg lettuce with R2-D2’s likeness on it, the “Star Wars” franchise’s latest marketing efforts make a whole lot of sense. In honor of the upcoming film “Solo: A Star Wars Story,” Walt Disney Studios has teamed up with the Solo Cup Company to put a young Han Solo’s face on specially decorated packages of Solo cups. As it turns out, however, the film’s tie-in with Solo cups may have been in the works since the movie’s development phase. According to Gizmodo, the secret production code name for “Solo: A Star Wars Story,” was actually “Red Cup,” proving that someone at Disney Studios had made the connection very early on. In the time since, the company behind Solo cups has also launched a sweepstakes for fans to win a trip to Los Angeles for the premiere of the film, along with other secondary prize packages.

Source: Fox News May 08, 2018 17:07 UTC