Star Newspaper Beats Nation and Standard to Clinch Sh360M MyGov Deal - News Summed Up

Star Newspaper Beats Nation and Standard to Clinch Sh360M MyGov Deal


The Star newspaper has pulled a major coup against the Daily Nation and Standard, Kenya’s two leading newspapers, after bagging a lucrative government content distribution deal. The deal has emboldened The Star newspaper to issue the Tuesday edition, which will be carrying MyGov, for free. Postal Corporation of Kenya, reportedly distributed 100,000 free copies of the Star newspaper on Tuesday. Postmaster General John Tonui noted that the furthest the Star newspaper was delivered was Malindi town in Kilifi county, which is 570km from Nairobi. Newspaper circulation has also been falling over the years, and the government is seeking to counter this by using a free newspaper to reach more people with MyGov.


Source: The Star January 12, 2024 08:58 UTC



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