"This device gives you a mechanical advantage that never existed before, and you're using your own body for leverage," said O'Keefe, who developed Nexxbar along with physiotherapists Mike Shelley, Chris Cluett and Justin Whittle. It often involves getting onto the floor and holding the body in positions that may be difficult for many users. The Nexxbar team, from left to right, Michael Shelley, owner of Bodyworks Fitness and Physiotherapy, Proactive Physiotherapy CEO Chris Cluett, Nexxbar founder Ross O'Keefe and strength and conditioning coach Jon Chafe. "With a lot of the devices on the market nowadays, if you're trying to self-massage your neck, you're actually using the muscles that you're trying to release because you're activating them to lift," Shelly said. Shelley said all the health professionals the team has met with are "beyond impressed" with the product.

Source: CBC News December 03, 2017 12:22 UTC