SriLankan Airlines launches post–cyclone Destination Recovery Campaign View(s):SriLankan Airlines has launched a one-month international destination promotion campaign from December 16, aimed at restoring global confidence in Sri Lanka following Cyclone Ditwah and reaffirming the country’s readiness to welcome travellers. This campaign is designed to proactively reassure global audiences that Sri Lanka is ready, accessible and welcoming. Airline-led destination promotion also enables a direct link between inspiration and flight purchase, supporting load factors, route sustainability and tourism recovery. This initiative forms part of SriLankan Airlines’ broader efforts to support the country’s tourism recovery, while highlighting the resilience, dynamism, and continued excellence of Sri Lanka’s hospitality sector. The approximately two-minute video will feature Colombo and leading hotels in the city and will be disseminated across SriLankan Airlines’ social media channels and other digital platforms.

Source: Sunday Times December 28, 2025 19:23 UTC