Sri Lanka needs an ethical and stronger media industry, says PRCA Sri LankaNewsThe people of Sri Lanka this time around has made a remarkable decision of breaking away from the long-stood static political landscape, paving the way for a dynamic and fundamental change required to move the country forward, according to the Public Relations & Communication Association’s (PRCA’s) Sri Lanka Chapter. It said the media undoubtedly plays a crucial role at this juncture, and the dire need to formulating effective and inclusive policies that are free from political influences goes without saying. There needs to be highly impactful individuals taking on the state’s leadership roles for the sector. Talent entering the media sector needs to have certain minimum requirements, and as a first step, to implement an entry examination or assignment coupled together with mandatory mentorship with an editor or a senior journalist for a period of time. This would also ensure knowledge-sharing among the multi-generational workforce the sector employs.

Source: Sunday Times November 19, 2024 11:41 UTC