Spotify Technology SA said on Friday it would pause selling political advertisements on its music streaming platform in early 2020. Growing pressureOnline platforms including Facebook Inc and Alphabet Inc’s Google are under growing pressure to police misinformation on their platforms and stop carrying political ads that contain false or misleading claims. Twitter Inc banned political ads in October and, last month, Google said it would stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations. “We will reassess this decision as we continue to evolve our capabilities.”Spotify, which was only accepting political advertising in the United States, did not answer a Reuters question on how much revenue the company generates from political ads. The move only applies to Spotify’s ad sales, not advertisements embedded in third-party content, though those will still be subject to Spotify’s broader content policies.

Source: The Irish Times December 27, 2019 19:52 UTC