Regular Spotify-watchers and indeed listeners will know that the company describes itself as an “audio first” platform, rather than merely a music one. War of exclusivesFrom Spotify’s perspective, this is a high-profile salvo in an inter-platform podcast war. Once, every podcast that lived up to its own jingle was pretty much available on all podcast apps. In its bid to diversify from low-margin music streaming, Spotify intends to splash up to $500 million (€442 million) on podcast acquisitions. These numbers are very topline – a person only has to listen to one podcast a month to be included.

Source: The Irish Times June 11, 2019 02:37 UTC