The sports social engagement app earlier successfully raised funds from Dhruv Chitgopekar and Prantik Dasgupta. According to a statement issued by the company, the freshly-infused capital will be utilised to strengthen the tech team at Rooter while maintaining a lean structure. It aims to also add more numbers to its sales and marketing team as well as to the content division to bolster the regional language versions of the app. The number of daily active users is also growing with Rooter looking to engage more than 20,000 daily active users by the time IPL starts. The deal was enabled by Kwan Entertainment & Marketing Solutions and Uday Ahlawat, Partner at Ahlawat and Associates, was the legal advisor for Rooter.

Source: The Hindu March 28, 2017 05:03 UTC