And one of the sectors that may be finally having its day is virtual reality (VR). The past is prologueMy thinking around the adoption of VR derives from the pace of early television adoption. When combined with the technologies noted above, these behaviors indicate that the fan experience has become more personalized, social, and immersive. Many technical challenges will need to be overcome before the “virtual reality” fan experience becomes simply the “regular reality” fan experience. Whether it’s a football game or an MMA fight, the opportunity now exists to place fans in the action.

Source: Forbes September 28, 2017 18:33 UTC