TORONTO – Spin Master (www.spinmaster.com) (TSX: TOY), a leading global children’s entertainment company, is teaming up with Hidden Pigeon Company to bring celebrated children’s book author and illustrator Mo Willems’ immensely popular characters to life through play. The co-branded collection creates new, tangible ways for kids to interact with Willems’ characters across Spin Master’s toy and digital games portfolio. About Hidden Pigeon Company (HPC)Hidden Pigeon Company (HPC) is a multiplatform kids and family content company founded in 2023 by celebrated children’s book author Mo Willems along with Stampede Ventures and RedBird Capital Partners. Hidden Pigeon Company takes its name from Willems’ immensely popular character, The Pigeon, from Don’t Let the Pigeon Drive the Bus! With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Source: International New York Times March 10, 2026 22:04 UTC