KARACHI: After over three months of shortlisting, vetting, and deal structuring, Spider Labs has named Jack of Digital as its representative reseller for digital ad fraud detection and reporting tool Spider AF in Pakistan, Bangladesh, and Myanmar. Backed by The Planet N Group, Jack of Digital is a digital advertising sales partner agency for companies such as programmatic contender Eskimi and TikTok in Pakistan. The representative company will lead the go-to-market strategy and adoption of Spider AF with advertisers and agencies that are plagued by sophisticated invalid traffic and general invalid traffic. He said that Spider Labs wants advertisers and agencies to combat ad fraud through automation using their digital ad fraud detection and reporting tool. “Jack of Digital has a strong reputation, knowledgebase, and understands the threat of the growing global problem with ad fraud,” he said.

Source: Pakistan Today November 25, 2020 13:07 UTC