I reckon it's time for Google, Facebook and Apple to show leadership and start doing the right thing on tax in all the markets they serve. And let's be clear on one more thing: multinational companies already have the opportunity today to pay their fair share of tax in New Zealand. Look at how multinational companies have overhauled their global supply chain strategies to address growing social concerns about human rights, child labour or environmental issues. Video will play in Play now Don't auto playNever auto playSpark managing director Simon Moutter on why companies need to pay their fair share in tax. I called out Google for reporting New Zealand revenue of just $10 million, when it invoices many times that amount in local advertising revenue - most of which is routed through an offshore entity to avoid the New Zealand tax net.

Source: New Zealand Herald June 22, 2016 17:05 UTC