(CNN) — A South Korean farming community has reinvented itself by transforming into an attraction perfect for the Instagram era. Banwol Island, off the western coast of central South Korea , has become known as "the purple island" after painting the roofs of some 400 buildings a lovely shade of lilac. Between June and August of 2020, more than 100,000 visitors came to Banwol Island, a 20% jump from the previous year. Since the purple project began, the farmers started growing kohlrabi and beets, both of which are on brand. Related content 33 of South Korea's most beautiful templesColorful towns have long been popular with travelers, even before they were engineered specifically for social media.

Source: CNN February 07, 2021 02:15 UTC