South African start-up cracks athleisure with major dealsThrowback brands have enjoyed a resurgence as shoppers clamor for nostalgia. When they saw none were available, they decided to make their own, giving rise to their business — Old School. “Back then, we didn’t understand intellectual property or how rights work,” chief executive officer Daneel Steinmann said. As part of the rollout in the world’s most populous nation, Old School is launching a tribute range honoring South African cricketer A.B. Old School’s mission is to “unite people with legendary products,” working to bring goods associated with the world’s best sports teams to South African aficionados, Daneel Steinmann said.

Source: Taipei Times April 11, 2026 17:13 UTC