Aligning with the strategic roadmap for the Indian market, South African Tourism is delighted to announce the 2024 edition of its annual India roadshow. The 20th annual roadshow schedule marks a vital milestone in South African Tourism’s efforts in the Indian market. India is currently one of the top three focus markets for South African Tourism across the globe and holds a position of strategic importance. Each year, Indian and South African trade partners come together during the annual trade schedule and chart the way forward for next phase of growth. In 2023, South African Tourism made a giant leap forward and inched closer to its target of surpassing pre-pandemic arrivals from India.

Source: Ethiopian News January 31, 2024 19:36 UTC