You may soon be able to walk into a shopping mall and try on clothes with the 'India Size', tailored to suit the body measurements of the country's populace. In March, the government will launch an exercise to measure a group of people to prepare a comprehensive 'India Size' chart, which can be adopted by the country's apparel industry. He said the government is trying to complete the "sizeable" project as soon as possible, so that a standardised size chart can be prepared for the ready-to-wear industry, based on body measurements of the domestic population. A large percentage of shoppers face difficulty in finding clothes that fit perfectly according to their body measurements, as there is no standard size chart at present. Once ready, the standardised size chart will impact various other sectors like automotive, aerospace, fitness and sport, art and computer gaming, where insights from this data can produce ergonomically designed products, which are suited for the domestic population.

Source: dna February 17, 2019 10:07 UTC