Time Warner’s Turner and Warner Bros. divisions are introducing a new animation-focused streaming service called Boomerang that will cost about $5 a month or $40 a year. Photo: BoomerangTurner and Warner Bros., both owned by Time Warner Inc., are teaming up to launch a direct-to-consumer subscription streaming video service devoted to animation, including vintage Looney Tunes cartoons. Despite the competition, Warner Bros. and Turner are betting their catalog of well-known characters will resonate with viewers. “Market research indicates there is a high affinity for this collection,” said Christina Miller, president of Turner’s animation channels Cartoon Network, Boomerang and Adult Swim. In addition to HBO Now, the over-the-top version of the premium pay-TV channel, Turner launched its own subscription streaming service FilmStruck last fall.

Source: Wall Street Journal March 07, 2017 19:00 UTC