EXCLUSIVE: Sony has stepped up with a seven figure bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. Sources said it was around $1.5 million while Sony said it was $1 million, still a whopping deal for a pitch. There were rival bids massing with elements attached, but Sony stepped up. Jason Shuman VerveThe Cola Wars script will be written by Jason Shuman and Ben Queen. Verve, which has had a challenging week, ends it with one of the biggest pitch deals in awhile, repping all parties involved.

Source: The Star February 23, 2024 18:17 UTC