The newest type of diet drink proclaims itself to be Zero Sugar. So, it's ... also zero sugar? Supposedly the difference is taste — Coke Zero Sugar tastes more like the original than Diet Coke. A lot of the difference is marketing, with Diet Coke aimed at women and Zero aimed at men. Anyway, I noticed something on the Zero Sugar soda can the other day: NEW IMPROVED TASTE.

Source: Daily Nation January 28, 2023 00:30 UTC