After 20 years working for global agencies, Kiwi Gareth O’Connor has created Something Different, a new venture which aims to make business strategies simple and easy to implement. O’Connor‘s work experience most recently includes running Harvey Cameron, with previous roles at Mindshare, Starcom, Whybin\TBWA, and PHD. O’Connor says in most industries, there’s a sea of sameness, where companies offer similar products and services, present and package them, and communicate about them in similar ways. “This makes it challenging for businesses to stand out, differentiate themselves and gain an edge over the competition, hindering potential customers’ ability to recognise and choose them. Something Different exists to help guide businesses to find their something different.”He emphasises that it’s not merely about being different for the sake of it: “I called my company Something Different because, with over 20 years of experience, I know the power and impact of creating distinctive and different brands with products, services, communications, and advertising to match.

Source: Stuff June 18, 2024 12:45 UTC