Some Tim Hortons locations have increased prices on their breakfast menus, its parent company said Friday, but made no connection to the minimum wage controversy that’s landed the brand in hot water. Since then, angry consumers have taken to social media and encouraged others to #BoycottTimHortons to put pressure on the chain to reverse the changes. Protesters rallied Wednesday at several Tim Hortons locations against cuts some outlets made to employee breaks and benefits after Ontario’s minimum wage hike. Tim Hortons said individual franchisees are responsible for setting employee wages and benefits, while complying with applicable laws. The Great White North Franchisee Association, which represents half of Canadian Tim Hortons franchisees, said it hoped RBI would lower supply costs, reduce couponing or raise prices.

Source: thestar January 12, 2018 17:04 UTC