A simple UI is one where the user can complete the intended task with minimal interactions with the application. Following that, it's important to make the UI intuitive for the users. IntuitiveIn the current age of consumerism, UI design is more vital than ever. UI design appeals to users and helps them easily navigate throughout the site, giving them confidence in the company and brand. Elegance And Ease Of UseSimple, elegant, and intuitive design is critical for success when building successful user interfaces.

Source: Forbes June 14, 2019 17:15 UTC