Through their peculiar approach, they are guiding the local market through its baby steps to embrace vintage. While living in Camden, where vintage clothing is quite the norm, for his thesis, he chose to focus on consumer behaviour in regard to vintage clothing,” Aseel Karali said. However, even their parents questioned the idea, labelling vintage as used clothing. Despite their humble beginnings and their under-the-radar method, Sold suddenly became a phenomenon in the local market. Vintage items require special treatment and professional input to fix any damage.

Source: Daily News Egypt April 11, 2018 13:18 UTC