Soft power cooperation the core of France talksThailand is pursuing an exchange of know-how with France on the promotion of soft power in key areas covering fashion and tourism, according to the Department of Trade Negotiations (DTN). Thailand will exchange knowledge and experience with France in the field of soft power exploitation. The visit followed Mr Srettha's recent trip to France, where he invited business leaders to discuss Thailand's soft power potential. Paetongtarn Shinawatra, leader of the ruling Pheu Thai Party and chairwoman of the National Committee on Soft Power Development and the Pheu Thai Party's leader, has announced the government will kick off its One Family One Soft Power (Ofos) project in June, and aims to create 20 million jobs with a minimum annual salary of 200,000 baht. Thailand and France retain close ties in aeronautics, rail transport and intellectual property, according to the DTN chief.

Source: Bangkok Post May 07, 2024 04:26 UTC