This is even more of a problem in small cities, where the talent pool may not be large enough. A study from Karnataka finds startups can get around this problem by using existing personal and professional networks to find future hires. Instead of expensive methods such as newspaper ads or campus recruitment, founders put the word out among their networks. Since founders trust these contacts, they also trust the candidates they refer, the authors find. Hiring through personal networks makes it easier to filter for such soft qualities, say the authors.

Source: Mint February 08, 2021 04:06 UTC