TRENDSSocial media marketing: To ‘hear’ is to believeBy Cora Llamashome/Business/Sunday Business/Social media marketing: To ‘hear’ is to believeWhile trends indicate a five-level approach, Filipino companies operate only up to the second levelIt is safe to say that all companies that want to reach out to an exploding online market of billions of users dabble in social media marketing. Barcenas describes the current disposition of businesses and their marketers to social media management: “A lot of brands embraced the power of social media and built their own social media channels for brand awareness purposes, information dissemination, etc. Perhaps, their customer service team is not aligned with their social media team, or brands take these social media comments as not as serious and important.”What Zanroo does to fill in the gap is synergize social engagement with social customer service. Barcenas elaborates, “Our desk platform collects all comments on the brand’s social media pages and messages sent through private messaging. He emphasizes that round-the-clock posting of memes and videos is just a very basic element of social media management.

Source: Manila Times February 02, 2019 18:56 UTC