Here comes the role of social leaders in Egypt. The social leaders are women who belong to rural, Bedouin, and low-income urban areas whose mission is mainly eradicating practices harmful to women and enhancing their socio-economic status. Further, the ministry trains social leaders to create vlogs to raise awareness in their communities. "The message is often better received from social leaders than through mainstream and new media as they belong to the community they operate in. With regard to health, 6,500 social leaders were trained on raising awareness on cervical cancer.

Source: Egypt Today February 16, 2024 12:44 UTC