Social commerce in India is still small at only $1.5-2 billion, with Meesho being the largest player for all types of social commerce combined, the report said. However, aided by smaller towns, accelerated adoption and proliferation of new platforms, social commerce is set for growth. “Social commerce, which combines commerce with social media, is in its infancy but has potential to become mainstream. The formal social commerce journey has also begun in India and multiple players have emerged offering different concepts. Several key drivers are in place for social commerce to grow in India, Jefferies said.

Source: Mint May 04, 2021 19:30 UTC