(Photo Illustration by Jakub Porzycki/NurPhoto via Getty Images) NurPhoto via Getty ImagesThe importance of social media in this year's Presidential race cannot be overstated. Currently 72% of U.S. citizens of voting age actively use some form of social media, while 69% of Americans in the same group use Facebook alone, according to data from Socialbakers. In the lead up to and just following last Thursday's debate between the two candidates, social media users spent a lot of time discussing the candidates. Reaching The Youth VoteAn extremely important consideration with social media during this election cycle is how it can reach the youth vote, which could certainly determine the outcome of the election like never before, according to additional insight from Study.com experts. That is notable because many voting age young adults today have been using social media most of their lives.

Source: Forbes October 26, 2020 12:00 UTC