However, social media could have a more meaningful convergence with local government, where it could help spread news on local issues. There is really no reason why local government shouldn't embrace social media as much as possible. "If someone wasn't sure if social media was effective in local politics, I would ask them, 'Do you think social media had an effect on the 2016 presidential election?' "Social media, if used correctly, can be the best channel for communicating all messages from a local government," added York. The other benefit of social media is that it can allow local governments to reach more people with less effort.

Source: Forbes November 19, 2019 12:56 UTC