Brandwatch's leading social intelligence group offers marketeers a portfolio of social and content marketing technologies. The company's CEO and Founder, Giles Palmer talks exclusively with Forbes about why social intelligence matters and how it will affect all our futures, as well as laying out what Brexit means for companies such as Brandwatch. Monty Munford: As one of the pioneers in social media monitoring, how is Brandwatch doing in 2017? Giles Palmer, Brandwatch CEO: We spent a lot of 2016 re-architecturing our platform to make it faster and more able to deal with massive data sets. As a UK-based company that is basically an exporter with more costs here than revenue, the weaker pound made us more profitable overnight.

Source: Forbes November 21, 2017 14:48 UTC