Some Women’s Super League (WSL) matches will be played as “double-headers” with men’s Premier League games next season to build on the momentum of the women’s World Cup, Kelly Simmons, the FA’s director of women’s professional football, has said. “Our job now is to make sure we capitalize on the momentum from the women’s World Cup and build audiences and build attendances,” Simmons said. “I think one of the things the World Cup has done has made our players household names, and now people can follow them back at their clubs. “We know there’s a massive potential audience of fans coming across from the men’s game and the men’s clubs. The United States won a record-extending fourth women’s World Cup with a 2-0 victory over the Netherlands on Sunday.

Source: National Post July 08, 2019 08:15 UTC