“I would be concerned about people going into the program thinking, ‘This is a good thing for me,’ and then being surprised later when it turned out that’s not the case,” said Nicole Sintov, a professor of behavior, decision-making and sustainability at Ohio State and one of the study’s coauthors. When actual savings fall short, customers might be more likely to drop out of the program or stop shifting the times they use electricity, Sintov said.

Source: Los Angeles Times January 03, 2019 15:32 UTC