Below we take a look at the changes and the impact they could have on Snap’s user base and valuation. Splitting The Social From The Media, Doubling Down On Algorithmic FeedsWith the redesign, Snapchat will essentially separate social content from its media offerings. In previous versions of the app, Snap intertwined Discover content with posts that are shared by friends. Redesign Is A Step In The Right DirectionUltimately, the success of Snap’s redesign will hinge on driving value for advertisers, and we will have to wait to see how things pan out. That said, the redesign does appear to be a step in the right direction in terms of making the app more user-friendly and engaging.

Source: Forbes December 05, 2017 19:18 UTC