He's said that the app itself is something for rich people, not poor people or places like Spain or India. Or, if you prefer, he would very much prefer that rich people, not poor, used it. But that's not where the revenue comes from, that's from selling the fact that you use the app to advertisers. “This app is only for rich people,” Spiegel said, according to Pompliano. Once that attention has been gained then it is that attention which is then sold to the advertisers.

Source: Forbes April 17, 2017 09:00 UTC