E-commerce major Snapdeal will spend more than Rs 200 crore on marketing, ahead of the festive season this year. The city-based firm, which faces strong competition from rivals like, Amazon and Flipkart, will run a 360-degree marketing campaign over the next 60 days. The festive season sees a spurt in both offline and online purchases. "Our new marketing campaign aims to create immense consumer connect and will also help consumers pick and choose the best products and offers. She added the SoftBank-backed company's platform and logistics are also geared to handle the huge surge witnessed during the festive season.

Source: dna August 23, 2016 09:56 UTC