The makeover will be made public before Diwali, a time when e-commerce companies in India witness peak traffic and orders. The project is being led by Snapdeal co-founder Rohit Bansal, who is working closely with advertising agency McCann Erickson. With the help of the new logistics unit, the company is trying to present itself as a high-quality service provider. With the new tagline, Snapdeal, too, wants to go beyond the narrative of assurances and basic introductions to online shopping. The first half of 2016 has been fairly muted for e-commerce advertising as firms remained cautious while investors tightened their purse strings.

Source: Mint August 28, 2016 19:18 UTC