ENLARGE Snapchat wants to adjust the ad sales agreements it has with publishers on its Discover platform. As it stands now, publishers in Snapchat’s Discover media hub can sell ads in their own channels, splitting the revenue with the app. In addition to a flat licensing fee, Snapchat might also give some publishers a cut of the advertising revenue, albeit likely a smaller percentage than they would have commanded in the old system, the people said. Snapchat’s Discover page houses content from media outlets such as Vice, BuzzFeed, MTV, Mashable and The Wall Street Journal. Snapchat has used the licensing fee model in the past with the National Football League, a recent addition to the Discover page.

Source: Wall Street Journal October 19, 2016 22:26 UTC