As a part of the redesign, Snapchat is building an algorithm to show people a personalized version of the stories they might want to see. The shares have declined more than 10 per cent since the IPO amid concern about slowing user growth and questions about the company’s advertising business. The company’s self-service advertising system has made spending there easier, with 80 per cent of ad impressions now delivered through the system, even if it caused prices to fall. Facebook’s similar product for Instagram, also called “stories,” and for WhatsApp, called “status,” each have more than 300 million daily active users, Facebook said last week. Snap has branded itself a “camera company,” with the Snapchat app one of many ways they will help people interact with their environment through cameras.

Source: thestar November 08, 2017 02:03 UTC