The Government has launched a Snapchat filter in a bid to motivate young people to get their Covid booster jabs. The filter on the popular social media platform is part of a new advertising drive targeted at 18 to 34-year-olds, whose uptake of the top-up vaccine is lagging behind other age groups. Only 57% of that cohort in England have received their booster, compared with more than 80% of eligible adults. The filter, which features a rocket and the words “I’ve had my Covid booster vaccine”, can be added to photos and videos posted to Snapchat from Friday. In 2020, the Government agreed new measures with social media sites to limit the spread of false information.

Source: Express January 14, 2022 06:23 UTC