There is at least one metric missing in Snap Inc.’s 230-plus page registration statement for its initial public offering, leaving some investors concerned about how best to assess user engagement. The company provides figures for daily active users for its photo-based Snapchat messaging service. However, the filing doesn't include monthly active user figures, which some technology investors say are key to determining whether the app...

Source: Wall Street Journal February 08, 2017 19:07 UTC